We have carried out an organic campaign in all the social media channels for the dissemination of the project and the recruitment of entrepreneurial mothers.
The call was published in March 2017 in all the portals of the partners organizations, and in Twitter, Facebook, and Instagram. There were also publications on specialized portals such as forums, Facebook groups, etc.
The strategy was simple but effective because we decided to concentrate and focus our efforts towards the channels where our target audience of mother entrepreneurs was.
The Summary Sessions of the MAMEC Course took place from November to December of 2017. There were 10 participants in each country with a very similar profile: all of them were mothers with 1 to 3 children and all of them and most of them weren't working at that moment.
At the beginning, we distributed some brochures explaining our organization and the MAMEC project and a guide with the objective.
The Sessions where:
1st Session: Introduction and Presentation
In the first session we exposed a presentation about each organization and then we explained the “MAMEC Project” and its objectives and purposes. We also explained what we were going to teach during the sessions. Later, the women introduced themselves and they told a little bit why they were doing the MAMEC course. Afterwards, we distributed the questionnaires and they filled them out. Later, we gave them a form in which they put some of their information, in what courses they were interested more, what business they would like to create, the objectives they expected from the course, if they had any questions, etc.
In this second session, new women joined us so we explained similar things that in Session 1. Each woman introduced themselves and we explained all the parts of the MAMEC project, with their activities and future sessions.
3rd Session: Internet and Social Media
During this session, we explained to the participants how to use internet for their own business and which is the best way to reach as many clients as possible. They explained us what platform they wanted to use in their business and what did they want to do. For this, we gave them a "Client Template" so that each one filled in what their type of client would be like. We analyze their tastes, demographics, age, working conditions, etc. Each one explained their type of client to the rest of participants so they learned different customer profiles. After this, we explained them the most important Social Media and what they had to do to use them correctly.
4th Session: Fiscal
Everyone wanted to know how to star their business and what were the next steps in the fiscal area, so in this session we some of the countries invited a tax adviser who created also her own business. They explained how she did it and the difficulties she encountered in the way.
5th Session: Crafts and Party Decorations
During this session, we invited a seamstress and she taught all the participants how to saw clothes for their children. For this, each woman brought a dress from one of her daughters or a pair of her children's pants and we made sewing patterns. After this, we cut out the shapes and showed them how to sew it to obtain the final result. The material we used for the clothes was a kind of soft paper so they could use it. We also made the pattern of a skirt for one of the women.
6th Session: E-commerce and Business Plan
In this session, we explained to the participants how they could create a website easily and what the process of that was. We also taught them the process of the e-commerce platform to sell their products on the internet. After that, we talked about the Business Plan and we explained some examples of it. The women also participated with some of their ideas and we all did an exercise together so they could understand the session correctly.
7th Session: Event Organization
At the beginning of this session we explained the events organization module including all the types, the process and some examples of event planners, adding a wedding section. After, a professional women planner came to some of the courses to explain the important things that everyone who wants to work in this section has to now.
8th Session: Final Day and delivery of certificates